뉴스

STEPI FORESIGHT GROUP

10 Top Trends Driving The Future Of Marketing
Name : 미래연구팀 | Date : 2016.07.30 | Views : 35605

10 Top Trends Driving The Future Of Marketing

 

포브스는 마케팅 차원에서 향후 변화를 주도할 핵심적인 트렌드 10개를 선정하였다. 이들 트렌드는 기업과 고객의 관계를 재설정하고 관계 수단을 바꾸는 영향력을 미칠 것으로 전망된다. 그럼에도 불구하고 브랜드의 가치와 콘텐츠의 중요성은 지속될 것임을 제시하고 있다.

 

 

1. 모바일 디바이스가 마케팅의 핵심적 수단이 된다.

 From cell phones to smartphones, tablets to wearable gadgets, the evolution of mobile devices is one of the prime factors influencing the marketing world. As the focus is shifting to smaller screens, brands will be able to strike up a more personalized relationship with their customers by leveraging the power of mobile.

 

2. 투명성이야말로 고객과의 관게를 공고히하는 열쇠다Currently, customers are seeking more engagement from brands. This trend will continue with customers becoming more demanding in their expectation of transparency. Genuine brands – the ones that “walk the talk” and create real value – will be rewarded. This means brands that still haven’t made their customer dealings transparent are headed to a future of doom.

<!-- ngIf: initialized && active --> <!-- end ngIf: initialized && active -->

3. 콘텐츠의 중요성은 계속될 것이다.

 Content, particularly visual content, will rule the roost in the online marketing world, evolving into various forms and disrupting the conventional marketing models. Moreover, the speed at which a brand can create amazing content will play a part in their success.

 

 

4. 사용자 콘텐츠의 힘이 가장 중요한 변수가 된다.

 The power of user-generated content will surpass branded content as brands begin to relinquish control of their own brands’ marketing to their customers. From online reviews, to social media posts and blogs, this means there will be a strong need for brands to create a positive impact in their consumers’ minds. In response to this model of content production, content co-creation between brands and consumers will become a popular trend.

 

 

5. 인터넷에 이어 소셜 채널이 자리매김한다.

Social will become an integral part of the “broader marketing discipline.” As its impact grows stronger, most brands will fully transition their marketing efforts to social channels. As such, social has the full potential to become not just one of the channels but the channel.

 

 

6. 브랜드가 그들의 고객을 사로잡을 것이다.

By cultivating brand community and entering into direct conversations with their customers, brands will begin to own their audience in a way that will create loyalists and brand advocates. In the future of marketing, branding and marketing efforts will have their seeds rooted in what customers are talking about. The customers’ responses and feelings toward the brand will dictate future campaigns. Essentially, if the customers are happy, they’ll gladly wear the marketer’s hat and do what is needed to bring their favorite brand in focus.

 

 

7. 밀레니엄 세대에만 집중하는 브랜드 전략은 틀리다

 Brands will need to understand that the millennials are not a niche “youth” segment but a generation of people who will ultimately give way to a newer generation. Therefore, millennial-focused brands will have to change their game to stay relevant.

 

 

8. 좋은 브랜드는 서비스 기업이 아닌 생산 기업과 같이 행동해야 한다.

 While service companies aim to create a happy customer and look forward to a contract renewal, product companies thrive on innovation. So, for brands of the future, customer satisfaction and retention will not be enough. They will need to innovate more efficiently to create more value for their customers. However, great service will NEVER go out of style.

 

 

9. 개인화, 데이터 중심의 마케팅으로 발전된다.

There is a difference between data-driven marketing and intrusive marketing. While the former is based on relationship-building, the latter is nothing but old-school push marketing wrapped in a new cover. The difference between these two formats will become even more prominent in future. Marketers who focus on relationship building will be rewarded, while intruders will be shut out.

 

 

10. 정교한 방법론 메트릭스의 필요성이 부상한다. 

What most brands do in the name of measuring marketing success is look at hollow “vanity” metrics such as likes, shares, or tweets. Even in terms of data mining, we are still developing more sophisticated means to capture the right data. Many ideas are hypothesized, but few are practical. The future will witness the rise of better analytical tools to help marketers gauge the success of their campaigns.

share
QRcode
  • twitter
  • facebook
  • me2day
  • yozm
  • cyworld
  • delicious
%s1 / %s2
 
List Gallery Webzine RSS FEED

No ThumbNail Subject Name Date
109
활기찬 초고령사회를 위한 연구개발 추진방향과 과제 ▶일시: 2016년 11월 7일 (월) 13:30~18:00 ▶장소: 한국프레스센터 19층 기자회견실 ▶주최: 과학기...
쪽지발송미래연구팀 2016.11.24
108
제5차 세종미래전략포럼: "지역분권화-혁신주도의 지역발전" 일시: 2016년 10월 19일 (수) 15:00 장소: 내포신도시 충남도청 대회의실 발표: 서중해(KDI...
쪽지발송미래연구팀 2016.11.23
107
로보틱스의 미래는 어떤 모습일까? 머신러닝과 AI, 그리고 관련분야의 급속한 발전을 고려할 때 이를 확정적으로 예측하기란 쉽지 않다. 그러나 로보틱스가...
쪽지발송미래연구팀 2016.11.17
106
중국 CASTED의연구자 3명은 2016년 10월 26일 (수) STEPI를 방원, 4차 산업혁명 시대의 기술혁신 및 양국 정부의 대응방안에 대해 심도깊은 논의를 가졌다. ...
쪽지발송미래연구팀 2016.10.31
105
OECD Government Foresight Community 2016 OECD GFC는 각국 정부내 미래전략전문가의 네트워크로 정책의 미래지향성을 높이기 위한 미래연구 결...
쪽지발송미래연구팀 2016.09.30
104
Preparing for the Future of Artificial Intelligence 최근 미 백악관에서는 ‘AI의 미래에 대한 준비(Preparing for the Future of Artificial Intelli...
쪽지발송미래연구팀 2016.09.27
103
Global Strategic Trends - out to 2040 The need for defence to understand the future strategic context was articulated in the Strategic Defen...
쪽지발송미래연구팀 2016.08.11
10 Top Trends Driving The Future Of Marketing 포브스는 마케팅 차원에서 향후 변화를 주도할 핵심적인 트렌드 10개를 선정하였다.이들 트렌드는 기업...
쪽지발송미래연구팀 2016.07.30
101
Creating A Sustainable Food Future 2050년 전 세계 인구가 9.6억 명에 도달할 것으로 예상됨에 따라 동시에 더 많은 식량이 필요하게 되었다. 전...
쪽지발송미래연구팀 2016.06.16
100
"국민안전혁신 과학기술지원전략 기획연구 공청회 개최" STEPI 미래연구센터는 2016년 5월 27일 오후 3시 한국 프레스센터 18층 외신기자클럽 회의장에서 ...
쪽지발송미래연구팀 2016.05.31